In defiance of conventional economic theories of supply and demand, power pop is in an extremely good place right now even though mainstream demand for this genre is non-existent and financial prospects are minor at best. And yet, bands like Uni Boys, The Whiffs, The Rubs, and The Speedways are breathing new life into classic ’70s and ’80s power pop driven by either an innate enthusiasm for the genre or simply out of necessity – and I absolutely love them for it. The Reflectors (Los Angeles) belong to this class as well, and prove to be grade A students with their latest album, aptly titled Going Out Of Fashion.
Considering their previous output and the recent surge of strong power pop releases, one would almost take The Reflectors’ excellence for granted, or perhaps to put it aside after you’ve had your first sugary dose. Yet, their latest offering deserves to be received with awe and gratefulness and played on repeat. Going Out Of Fashion isn’t just another album—it’s a testament to this remarkable era for power pop enthusiasts.
The Reflectors have never aimed to be the rawest or fastest among today’s power pop bands. They lean towards an ’80s sound that doesn’t hide but polishes and shines its hooks. While many comparable bands from the ’80s often evolved into mainstream pop rock, losing touch with their original fanbase, The Reflectors opt for a different trajectory. Going Out Of Fashion retains their trademarked smooth sound, while showcasing a newfound edge. The album emerges as an explosive power pop record with sharp late ’70s pop punk undertones, and songs like Critical, Losing My Mind and the title track reflect a spark of intensity that suits the band exceptionally well.
I wasn’t around for the first wave of power pop. But I am thrilled that talented musicians like their The Reflectors continue to create catchy and punchy guitar pop tunes. Going Out Of Fashion is available now via Neon Nile Records.
Add to wantlist: Bandcamp || Neon Nile || Wanda Records
I hear a lot of classic, top-tier 70’s buzzcocks on this album. another great one from the reflectors. 20 years from now, the band will be recognized as one of the best power pop bands.