Time to update those AOTY longlists: Modern masters of classic power pop The Reflectors (LA) have a new record out. Well, technically Faster Action will be out on september 24, but you can already stream it in full on Bandcamp. And, if you are like me, you are likely to pre-order it three songs in from either Snap!! Records (Spain), Beluga (Sweden), or Time For Action (Germany).
Even though I usually like my powerpop faster and louder, I found it hard to resist The Reflectors’ debut First Impression, and it made #7 in my album top 50 of 2020. Still, I honestly was concerned the band would slow down and sound overpolished on their sophomore record. Fortunately that is far from the case. The songs on Faster Action are upbeat and on average may actually provide faster action – what’s in a name? And although the songs sound smooth, the band does not overdo it. Faster Action offers a wealth of hooks and ear candy, and songs that are as uncomplicated and direct as they are fun.
There are so many instant hits on Faster Action, I can safely say this would have hit the charts if it was released 40 years ago. If you are a fan of the power pop of that era, you cannot go wrong with Faster Action.
By the way, Time For Action has a special version of the LP that plays from the inside-out. Pretty cool.