New album: Tha Retail Simps || Real Simple
Your favorite garage-'n'-roll jukebox just got catchier
Retail Simps change articles like it’s the most normal thing in the world, with total disregard for record-collecting purists. First Thee Retail Simp, then Tha, then Thine, then Theeee, and now… Tha Retail Simps again.
Musically, you kind of know what to expect from Retail Simps, but you should also expect the unexpected. This time, perhaps we should take the album title literally, because the surprise on Real Simple is just how accessible and easy on the ears it is. I struggled with last year’s Tantric Decapitation: 69 minutes of trichotomy and liquefaction. It doesn’t help that running this site leaves us precious little time to spend with a record that demands 69 minutes of our attention. Real Simple is practically the opposite. Has it ever been easier to fall for this band?
Sure, they still play wild rock ‘n’ roll and remain more exciting than your average guitar band. But here, things feel less complicated. There are proto-punk hits like Bored To Tears On Earth and HI-HEEL Sneakers, the jangly outsider garage pop ‘n’ roll of Gems & Sand and Garage Prelude, the Velvet-esque Daffodil Girl, and the frat-rocking Rock Jocks. It’s a Retail Simps jukebox with something for just about everyone, and you’ll want to keep feeding it coins.
Just when they were losing me, they pulled me right back in. What a band!
Real Simple is out now on 12″ via Total Punk.
Add to wantlist: Bandcamp
