New album: Fake Fruit || Fake Fruit

Rocks In Your Head is a record label from San Francisco founded by Sonny Smith. I am a huge Sonny (and the Sunsets) fan, and I am excited by the early goings of this label, which clearly reflects Sonny’s broad musical tastes and knack for experimentation. Rocks In Your Head has already put out a solid compilation and albums by The Gonks and Galore and the most recent Sonny and The  Sunsets record. This week, the label released a debut by a band that probaby will release their next album on a much bigger label. Not because Rocks In Your Head is not a good fit, but because the band sounds like they are on the verge of breaking out to a bigger (huge?) audience. I am talking about Fake Fruit, whose self-titled record sounds chaotic yet focused, messy yet confident. The album is full of cool guitar riffs, and frontwoman Hannah D’Amato strikes just the right balance between singing and howling that works perfectly for this type of music. On the great opening track No Mutuals, there is a sonic similarity to Sleater Kinney, and album closer Milkman sounds like a Parquet Courts jam, but throughout the record, Fake Fruit have very much created their own niche. It’s a dynamic and diverse corner of the planet, with start-stop postpunk (Miscommunication, No Space For Residence), garagerock (Old Skin, Don’t Put It On Me), and indie rock balladry (Keep You, and the delightful Stroke My Ego). Don’t sit on this one folks!

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