There are bands out there who have to break a sweat convincing listeners with each new album, juggling sky-high expectations and pressures to evolve their sound to please music critics without alienating their fan base. Then there’s The Yum Yums from Norway, whose mere mention of a new record is like finding out your favorite ice cream shop is giving out free samples. You already know it’s going to be a treat, but damn if you aren’t excited anyway!
Enter Poppin’ Up Again, the sixth album and latest serving of sugary goodness from these Scandinavian masters of bubblegum pop punk. To absolutely no one’s surprise, The Yum Yums have stuck to their A/B tested pop punk formula. The band’s reservoir of effervescent charm appears limitless and fueled by a secret stash of bubblegum, sugary drinks, sweet harmonies, and lyrics inspired by clandestine readings of teenage diaries. The 14 songs invite spontaneous sing-alongs, complete with rich harmonies that are not just catchy but quickly become downright addictive.
The Yum Yums make it all too easy to fall in love with their record and forget everything that is going on in your personal life and the world around you. Poppin’ Up Again is a worries melting, existential crisis averting record, a sonic serotonin boosting reminder that, sometimes, music is meant to be enjoyed carefree and with dance moves and out-of tune singalongs that will emberass everyone around you. So, grab your headphones, press play, turn the volume up and embrace that sugar rush. Poppin’ Up Again is streaming now, Screaming Apple and House Of Rock Records have the vinyl release – and yes, that is Natalie Sweet as the lollipop model on the front cover.
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