Friday is a biased release day, isn’t it? I don’t have the data, but I believe at the dawn of their weekend, the TGIF crowd prefers releases that are loud and exciting over quiet and subtle records. That automatically puts Cindy’s fourth record Why Not Now? at a disadvantage. The dreamy and hazy pop songs of Karina Gill are probably best suited for rainy commutes, lazy Sunday mornings or walks in nature.
The press release describes the new LP as a “muffled street symphony inside a passing daydream.” It’s a perfect description of a record that lets you discover new sounds and instruments with each play. Most of the songs on Why Not Now? are quiet, reflective and subdued. The more extraverted Et Surtout and Earthly Belonging are the exceptions. For me, those two songs provided a gateway to the rest of the album. It made me discover a song like Wednesday, which use of city sounds elicits an eery, mesmerizing feel. The song is followed by a lo-fi organ in A Trumpet On The Hillside, a dreamy slow burner of a song. Memorable sequences like this are abundant on the album.
Why Not Now? is out today on red or white vinyl through Mt. St. Mtn and Tough Love. On the record, Gill is supported by keyboardist Aaron Diko on Why Not Now? Many familiar faces on this blog (members of Flowertown, Telephone Numbers, Sad Eyed Beatniks and other) contributed as well. It’s may not be a TGIF record, but it sure is special.